When Stonewall Motor Lodge found out they were going to be featured on Chip and Joanna Gaine’s Magnolia Network series “(re)motel” — Stonewall Motor Lodge reached out to Good Thing Marketing to help make sure they maximized this exciting opportunity. GTM consulted on ways to showcase the feature and devised a plan for two key tactics:

• Write and distribute a press release announcement about the episode airing

• Create a Social Media Grid that would launch the day of the episode launch

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collective Grid ‘likes’ on Instagram

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Press Release created for Stonewall’s distribution