a bucketlist-worthy wine cave & mental health advocacy at
Slate Theory Winery
Seven siblings and their parents idealized the illusion of a winery that challenged societal norms and created wines as complex as the human brain. Slate Theory Winery opened doors in 2021 and is located in the heart of Fredericksburg. The experimental winery invites guests to a full-sensory experience featuring art created by one of the seven siblings, an indoor/outdoor tasting room, and a 20,000 square-foot underground wine cave — with a rooted mission of mental health awareness and advocacy.
Slate Theory Winery approached Good Thing Marketing for Strategic Planning, Brand Identity Development, and ongoing full-service marketing + social media including:
Developed an extensive Marketing Action Plan
Created a Brand Expression Guide + Brand Identity Outline
Wrote an evergreen Boilerplate + History Statement
Designed a Press Kit + Announcement Press Release
Distributed and managed all Press/PR Communications
Increased and managed Influencer partnerships
Launched the Instagram social account with a Puzzle Grid + Optimized Google and Facebook Page
Managed and monitored all social media platforms
Email Marketing + Drip/Campaign Automation
Graphic Design + Conceptualizing Brand Artwork & Photography
Continued Analysis
Social Media Launch Grid
Facebook Optimization
Consumer Journey Map
Marketing Action Plan
28-page detailed document with actionable tactics and more. Email for more information on these assets.
Brand Identity Development
Press Release
Click for the full doc.