Wine experts & husband-wife duo Robert and Lydia Nida founded Pebble Rock Cellars in a quaint cottage along Wine Route 290 in Fredericksburg, Texas. As well-respected consultants in the industry, their winery could be nothing short of an intimate, educational experience featuring an intentionally curated selection of wine.

Robert and Lydia reached out to Good Thing Marketing in preparation for upcoming growth. Pebble Rock Cellars needed consulting on their marketing efforts, expansion of their wine club by 50% and a new, virtual concept that would engage enthusiasts across the country.

• Consulted twice a month with founders

• Brainstormed + outlined Club Launch Campaign

• Researched + conceptualized virtual experience

• Created + shared strategic templates

• Reviewed + consulted on social media and email marketing

• Continued analysis & review of outbound communications