Harris County’s leading nonprofit for people with unique abilities…

The Arc of Harris County

The Arc of Harris County experienced extreme loss of participation and membership for their nonprofit work with people and families who have intellectual and developmental disabilities (IDD) and autism. The rate of members decreased by 93.5% as a result of the pandemic. When The Arc hired GTM, they were looking for full-service marketing that would facilitate an increase in membership, organize fundraising, and strengthen their board. Our team worked with the organization to:

Social media strategy & management | advertising

Fundraising consulting

Event campaign design & management

Foundational & promotional asset graphic design

SEO website consulting

Press & Media Kit design + distribution

Organize & prioritize nonprofit goals

Analyze current branding & tactics for optimization

Design & execute a strategic marketing plan

Systemize + clean email marketing databases

Outline email + text marketing calendar + write, design, & distribute Newsletters/Eblasts (incl. drip campaigns)

Create & execute fundraising campaigns